Financing for my customers can be a powerful accelerator, helping you generate more sales. Bear in mind that for the B2B model, the customers expect to pay on credit. So, how can a B2B business offer financing to their customers? In this post, we are looking at some of the B2B customer financing options available for today’s business.
1. Credit Sales
One of the options to finance your customers is by offering credit sales. The reality is that B2B customers, most of whom are corporate customers, will expect to pay on credit. Therefore, for a business struggling to attract more B2B customers, a strategic approach could offer favorable credit terms to your customers. However, when providing credit to your customers, make sure there is a well-defined credit policy. The payment policy should outline the amount of credit that you are willing to offer to the B2B customers, along with an outline of how the credit will be repaid.
2. Offer Line of Credit
A revolving line of credit is another approach for B2B customer financing. Therefore, the customers will draw amounts for funding they need until they reach the provided credit limit. Continuous lending can be made, as you do not have to wait for the customers to repay the full amount of money before taking another loan.
By extending the revolving line of credit, your customers can utilize their working capital longer. Therefore, they gain additional efficiencies in their business that would otherwise not be available. Depending on the credit terms, the average customers increase their spending with you. This occurs because the customers can me the line of credit facility you are offering to them.
Moreover, the line of credit arrangement allows you to build a long relationship with the customers. The longer working relationship is based on the relationship door with the revolving line of credit. Therefore, the customers will do more business with you and even bring more customers. Over time, the credit line helps you attain a level of trust as you continue to offer the buyers the purchasing power.
3. Invoice financing
Businesses can offer B2B customer financing through the invoice financing arrangement. Invoice financing involves buying your customers’ account receivables to the third party for a percentage of the value. Therefore, your customers send invoices to the businesses they are supplying to and then pass the invoice details to you. Depending on the agreement, you will chase the payment as usual where necessary, or the B2B partner will do that. Invoice financing is more flexible than business loans or overdrafts. The decision to lend against the invoices can be made faster, and the funding grows in line with the business’s turnover.
Why offer B2B Financing?
Great business relationships are based on what you give and what you receive in return. In any business, delivering a product or experience is fundamentally of value. Therefore, when it comes to B2B customer financing, you can tap into a broader universe of customers. You can provide a product or an experience that the customer would not afford to pay for upfront. So, what are some of the advantages of offering to finance my customers? Keep reading to discover.
1. Improves Customer Relationships
Through B2B customer financing, a business can show effectively that the company cares about the customers’ needs. Through B2B funding, a business can increase the purchasing power of a corporate customer. Eventually, the B2B financing strategy allows you to expand your sales based on positive customer relations.
2. An opportunity to Maximize Sales
B2B customer financing increases customers buying power. The corporate customers can commit to purchasing your services with greater peace of mind knowing they o not have to pay in cash right away. Therefore, B2B financing will increase your customers; it can also grow sales revenue.
3. Get Paid Faster
Through a strategic B2B financing model, you receive the payments from the financiers. Therefore, you do not have to go through the collections department to receive payments from the customers.
Are you looking for a better and efficient approach for increasing your business sales while growing the customer base? Through various B2B financing options, you can attain the objective. This is through financing online purchases as well as financing in-store purchases.